Testimonials

“I had heard quite a lot about Or-Tal prior to working with her, so when I started a new branding project I jumped at the chance to hire her for the job. It was a real pleasure to work with Or-Tal - she was able to quickly understand the rather technical brief and the scope of the project which had quite unusual branding/naming requirements. Or-Tal showed flexibility in adapting to our tight schedule and needs, and great creativity as well as true business and strategic insights into the ultimate DNA of our solution. I am very pleased with the results and looking forward to our next branding project.”

- Iris Finkelstein-Sagi, Director, Strategic Marketing, Alvarion , a client -

“OrTal has provided consistent, process driven professionalism with energy and creativity to enable our start-up hi-tech company break on through to the "other side" of a naming issues. I highly reccommend OrTal!”

- Robert Mehler, VP Business Development, Correlix, a client -

“Or-Tal is an over achiever who has the ability to see through the blinders and limitations that we all place on ourselves. Out of the box creative thinking it is a tough task to be both supportive and challenging, but Or-Tal succeeds admirably. I know only a handful of people at her level of professionalism. Warning: She is a multi-lingual walking thesaurus!”

- Offir Remez, Founder & President, Lucid, a client -

“In a discipline plagued by too many people that are "all talk" Or-Tal is a doer. I've rarely seen anyone throw herself into a project with so much energy and enthusiasm, over-delivering in every step along the way. Her quick perception, meticulousness and understanding of media relations, are an asset to every client or employer.”

- Uri Baruchin collaborated with Or-Tal -

“I worked with Or-Tal on a rebranding project at my company. She provided clear-sighted analysis of the various issues in what can be a very charged area. Her creative thinking and professional approach proved very useful.”

- Daniel Bar-Lev, Resolute Networks, a client -

“Or-Tal worked with us on the strategic web positioning plan in the past. She provided useful ideas that we directly incorporated into our plan and then executed with significant success. She understands both the web and the financial industry thoroughly. Being interdisciplinary her original and precise insights are true assets.”

- Michal Bracha, CIBC Israel, a client -

“Working with Or-Tal was a very good experience; Or-Tal is showing the best professionalism and creativity when it comes to branding, naming and positioning of a company or a product.”

- Udi Baran, worked with Or-Tal -

“Or Tal's powerful marketing and naming solutions are remarkably simple and practical: Well-studied and thoroughly-researched work with a healthy dose of creativity. Or Tal is passionate about what she does and is always well-informed. She takes ownership of a client's project and executes it with zeal and no-nonsense. A true professional who thinks on levels you can't even begin to understand.”

- Joe Perry, PerryWorks Interactive, collaborated with Lemino -

“I've followed Or-Tal's work for years and always appreciated her vast knowledge, analytical capabilities, and vision in the marketing arena, especially when the new media is concerned. Or-Tal's work is characterized with the highest level of integrity and great attention to details. Or-Tal is one of the most skilled, innovative and creative marketing consultant I've had the pleasure to work with.”

- Michal Peeri, Mikla Designs, worked with Or-Tal -

“As VP US Business Development for Enformia, I worked with Or-Tal on an ongoing basis since there was no separate US marcom group. When professionals work remotely (I was in the US, Or-Tal in Israel), it requires an added level of professionalism, responsiveness and multicultural sensitivity, and Or-Tal met the challenge. I highly recommend her to future colleagues.”

- Alex Hill managed Or-Tal indirectly at Enformia -

“Or-Tal has a good combination of unique intellectual abilities, professional skills, and excellent work relations. It was a pleasure working with her in the past and I won't hesitate to work with her in the future.”

- Yoram Granit, Max Interactive, was a contractor to Or-Tal at Enformia -